News & Media
Piney Makes His Debut at Licensing Expo 2026
Licensing Expo 2026 marked an unforgettable milestone in Piney’s journey: the very first public appearance of the Piney mascot. Held at the Mandalay Bay Convention Center in Las Vegas, the Expo is the world’s premiere licensing event, bringing together the biggest names in entertainment, publishing, consumer products, and retail.
These videos capture the excitement surrounding Piney’s debut as attendees from around the world stopped to meet, photograph, and interact with Piney for the very first time. It was a memorable moment that introduced Piney to the global licensing community and marked the beginning of an exciting new chapter for the brand.
The Latest Piney News
Teddy Mountain Signs New Licensing Partnership with ‘Piney: The Lonesome Pine’
Teddy Mountain has signed a global licensing partnership to create and distribute fully stuffed and DIY branded plush toys featuring characters from Haylett Entertainment’s animated holiday special “Piney: The Lonesome Pine.” These new branded plushies will be...
10 Minutes with … Haylett Entertainment on Building a Successful IP Program
Jane West Bakerink: The seed for Haylett Entertainment was planted in 2000 with my self-published book, “The Lonesome Pine.” It’s a story about a pine tree’s dream of becoming a Christmas tree, embodying a universal message that everyone is special and unique and has...
Luskin Orthopaedic Institute for Children Hosts Patients and Families for Annual “Toys and Joys” Holiday Celebration
“Who says Santa needs a sleigh & chimney in order to deliver presents when you’ve got the help of the LAPD SWAT team? On Wednesday, December 7th from 10am-1pm at 403 W Adams in downtown LA, Luskin Orthopaedic Institute for Children will host its annual “Toys and...
The Piney® tonie® – Now available at us.tonies.com, FAO Schwarz, Amazon, Target, Walmart, Barnes and Noble, and many more!
The Piney® tonie® – Now available at us.tonies.com, FAO Schwarz, Amazon, Target, Walmart, Barnes and Noble, and many independent retailers across the U.S. and Canada. Haylett Entertainment is thrilled to announce that our Emmy® nominated animation, “Piney: The...
Palos Verdes Magazine ‐ PV Couple, Jay & Jane Bakerink Bring Piney to Life Creating a New Holiday Classic for the Whole Family
‘Piney: the Lonesome Pine’ in Baby Society Magazine
Bring home ‘Piney: the Lonesome Pine’ on DVD
“In 2000 Jane West published an inspirational book, “The Lonesome Pine”, about a little pine tree. Now that book is a movie and available on DVD.” Read the full article on Family Choice Awards »
NCircle Entertainment’s Piney: The Lonesome Pine DVD
“Looking for an adorable holiday movie to sit down for on your next family movie night? Check out Piney: The Lonesome Pine! This holiday animation film features a cheerful and optimistic five-year- old Welsh girl named Georgie who gets to grow her very own pine tree,...
Holiday Film ‘Piney: The Lonesome Pine’ Due on Digital and DVD Nov. 2
“The holiday film Piney: The Lonesome Pine will be available on digital and DVD Nov. 2 from NCircle Entertainment and Mill Creek Entertainment.” Read more »
A Creative Duo Turn a Popular Christmas Story Into an Animated Film
South Bay Magazine article on Jane West Bakerink and Jay Bakerink, Executive Producers of Piney: The Lonesome Pine.