Teddy Mountain has signed a global licensing partnership to create and distribute fully stuffed and DIY branded plush toys featuring characters from Haylett Entertainment’s animated holiday special “Piney: The Lonesome Pine.”
These new branded plushies will be available direct-to-consumers at mass market and specialty retailers. Teddy Mountain will showcase the plush products to its wholesalers through its expansive distribution network in North America, the U.K., EU and The Emirates as well as in Latin America.
“Piney: The Lonesome Pine,” based on the book “The Lonesome Pine” by Jane Bakerink has been seen in over 70 countries and territories and available in eight languages.
“Piney has always been about spreading joy, kindness and holiday magic, and teaming up with Teddy Mountain feels like the perfect match,” says Jane West Bakerink, creator and author, “The Lonesome Pine.” “They are truly wonderful people with such creativity and heart, and I couldn’t be more excited to share this journey with them.”
Following Teddy Mountain’s recently announced licensing agreements with Zoonicorn and Canticos, this new partnership represents a further expansion of Teddy Mountain’s portfolio of licensed plush products and extends the company’s recent initiative to license and distribute IP from valued third party partners.
“The market response to our initial licensed products has been overwhelmingly positive, reinforcing our belief that this new strategic initiative is the right direction for our company, and underscores our commitment to become the industry’s number one source for plush toys,” said Pat Shirkey, president, Teddy Mountain. “Partnering with beloved brands like Piney: The Lonesome Pine also further illustrates our commitment to aligning with partners that share our culture, values and commitment to making a meaningful difference for children and families.”
